Close
Close
Close
Close
Close

Colgate Brand Shop

Colgate advanced health Colgate advanced health
Radiant by Optic White

Radiant Colgate® by Optic White®

Shop now
POV product shot

Save $1 on any Colgate® Optic White® toothpaste.
Redeemable 4/1/17-5/1/17 in store only at your local CVS Pharmacy®.

Illustrations of tooth layers, claims and guarantee

*For Satisfaction Guarantee details visit Colgateopticwhite.com/guarantee

Did you know?

Your teeth can become discolored by stains on the inside. Most whitening toothpastes only remove surface stains, but Radiant by Colgate® Optic White® whitens teeth inside and out. With the power of hydrogen peroxide, it removes deep-set stains below the tooth surface to illuminate your smile from within.

image of red lips, etc

Perfect a bold red lip in 4 steps:

Step 1: Brush your teeth with Radiant by Colgate® Optic White® toothpaste.

Step 2: Exfoliate your lips with a lip scrub.

Step 3: Apply your favorite red lip color.

Step 4: Use concealer to clean up any imperfections.

Colgate Total Advanced Health

Colgate Total® Advanced Health

Shop now

Easy as 1-2-3

Shake

Shake

to activate

Clean

Clean

Helps remove bacteria

See

See

the results in the sink

Watch video
POV
POV product shot

Use Colgate Total® Toothpaste, Colgate Total® 12HR Pro-Shield® Mouthwash and Colgate® 360°® toothbrush to fight germs, fortify enamel and improve gum health. Results improve with continued twice daily use.

Shop now

Top