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NEW

Make your impact.

4 shades

visibly whiter.*

*When brushing twice daily for six weeks.
*When brushing twice daily for six weeks.
**Coupon savings reflected at checkout or redeemable in store, only at your local CVS/pharmacy®.
Jana Kramer, country music artist

Enamel Health

Replenishes, polishes, strengthens enamel

Featured products

Colgate® Optic White® Platinum High Impact White Toothpaste

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Colgate Total® Daily Repair Toothpaste

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Colgate® Enamel Health
Mineral Repair Toothpaste

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Colgate® Enamel Health

  • Promotes strong, healthy enamel
  • Replenishes natural calcium to fill in rough spots
  • Polishes enamel smooth so germs are less likely to stick

Acid-softened enamel

After 5 brushings

After 10 brushings

After 15 brushings*

*Magnified enamel shows replenishing and polishing mode of action of early acid damage.
©2016 Colgate-Palmolive Company.

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