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John Frieda Brand Shop

Rethink colour

Get your best colour every single day with new ways to enhance your colour right in your shower.

End the frizz fight

Achieve the flawless, frizz-free styles you desire, whether you want to go curly, wavy or straight.

Amplify fine, flat hair

Transform fine tresses and achieve natural-looking volume to help create your best full style.

Create endless possibilities

Achieve the style you desire daily with John Frieda® styling products.

Buy 2 John Frieda® Hair Care products, Get $6 ExtraBucks® Rewards*

*ExtraCare® card required. Valid thru 6/25/16.

Featured videos

Go from crunchy to touchable curls

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Brilliant Brunette Collection

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Sheer Blonde Collection

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Brilliant Brunette Visibly Deeper — How to use

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Brilliant Brunette Visibly Brighter — How to use

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Dream Curls® spray

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Extra Strength serum

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Lux volume

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Daily nourishment

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Featured categories

Brilliant Brunette®

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Frizz Ease®

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Luxurious Volume®

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Sheer Blonde®

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John Frieda® Styling Essentials

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