John Frieda Brand Shop
Get your best colour every single day with new ways to enhance your colour right in your shower.
End the frizz fight
Achieve the flawless, frizz-free styles you desire, whether you want to go curly, wavy or straight.
Amplify fine, flat hair
Transform fine tresses and achieve natural-looking volume to help create your best full style.
Buy 2 John Frieda® Hair Care products, Get $6 ExtraBucks® Rewards*
Go from crunchy to touchable curlsWatch video
Brilliant Brunette CollectionWatch video
Sheer Blonde CollectionWatch video
Brilliant Brunette Visibly Deeper — How to useWatch video
Brilliant Brunette Visibly Brighter — How to useWatch video
Dream Curls® sprayWatch video
Extra Strength serumWatch video
Lux volumeWatch video
Daily nourishmentWatch video