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Maybelline New York Brand Shop

The full-fan effect goes luscious

The unique Lash Sensational Luscious fanning brush reveals layers of lashes, reaching every last lash. Formula enriched with precious oils. Instantly, lashes feel denser and softer for a luscious look.

Lashes so lifted, so dramatic

Dare to get the Push-Up Effect with The Falsies Push-Up Drama. The Push-Up cup with cup-shaped bristles scoop and fit lashes up to 45 degrees.

All-day flawless coverage

Get better-looking skin in three weeks with Superstay Better Skin. Maybelline's first longwear foundation improves skin appearance every minute you're in it.

Smoother, fuller brows. Two easy steps.

Get ready to wow with a naturally fuller brow with Brow Define + Fill Duo. 12-hour wear.

  • Shape with pencil
  • Fill with powder

Go bold or softly blurred

Undefine the rules of color with Color Blur cream matte pencil and blurring smudger.

Featured categories

Mascara

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Eye shadow

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Eye liner

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Eyebrow

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Face

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Lips

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