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Sensodyne Brand Shop

#1 dentist recommended brand for sensitive teeth

Sensodyne® toothpaste helps relieve the pain caused by sensitive teeth and is working to create a future free of sensitivity pain for everyone.

*With twice daily brushing.

10x less abrasive than many everyday whitening toothpastes*

True White

Now you can have sensitive tooth care and whiter teeth. ∗∗

*Based on Relative Dentin Abrasivity testing against 15 products in the
top 80% of the whitening toothpaste market.
**With twice daily brushing.

A toothpaste that can actually repair sensitive teeth. Now with whitening.

Repair & Protect

Repairs, strengthens and protects your teeth from sensitivity pain with twice daily brushing.

*With twice daily brushing.

7 specially designed benefits. 1 complete sensitivity toothpaste.

Complete Protection

Sensodyne® Complete Protection toothpaste builds a protective layer over the sensitive areas of your teeth for lasting sensitivity protection.

*With twice daily brushing.

#1 dentist recommended brand for sensitive teeth

Fresh Mint

Sensodyne® Fresh Mint toothpaste works deep inside the tooth to soothe painful sensitivity and helps keep the pain from coming back.

*With twice daily brushing.

Featured products

Sensodyne® True White®

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Sensodyne® Repair & Protect

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Sensodyne® Complete Protection™

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Sensodyne® Fresh Mint

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Featured videos

Sensodyne® True White®

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What is acid wear?

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Repairing sensitive teeth

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Featured content


What causes sensitive teeth?

Dentin hypersensitivity, or tooth sensitivity, is a common dental problem. It’s a condition that can develop over time, as a result of common problems such as receding gums and enamel wear. Most sufferers are between 20 and 50 years old. Tooth sensitivity can start to happen when the softer, inner part of the tooth called "dentin" becomes exposed. Dentin lies under the enamel and the gums.

Thousands of microscopic channels run through the dentin toward the center of the tooth. Once the dentin is exposed, external triggers (such as a cold drink) can stimulate the nerves inside the tooth, resulting in the characteristic short, sharp pain of tooth sensitivity.

How to treat sensitive teeth

After discovering you have tooth sensitivity, it’s a natural next step to want to know what you can do about it. Talk to your dentist about what has caused you to have this problem, what you can do to relieve it and how to help prevent it from getting worse. They can advise you on the most suitable oral care routine for someone with sensitive teeth, the best tooth-brushing technique for you, how often and when. In addition, you can relieve the painful symptoms of tooth sensitivity by changing your regular toothpaste to a daily use toothpaste specially formulated to care for sensitive teeth, such as Sensodyne®.

How does Sensodyne® help your sensitive teeth?

Sensodyne® toothpaste is the #1 dentist recommended brand for sensitive teeth. Sensodyne® products are specially formulated to help protect against tooth sensitivity, and with daily use help maintain healthy teeth and gums.

Brushing with Sensodyne® twice a day helps to give you:

  • Sensitivity relief
  • Lasting sensitivity protection
  • Cavity protection
  • Freshness

All content, including but not limited to, health and wellness information provided herein, is for educational purposes only. It is provided "as is" and as such, the accuracy of same is not warranted in any way. Such content is intended to supplement, not substitute for, the diagnosis, treatment and advice of a medical professional. Such content does not cover all possible side effects of any new or different health or exercise program. Consult a medical professional for guidance before changing or undertaking a new health or exercise program. Advance consultation with a medical professional is particularly important if you are under eighteen (18) years old, pregnant, nursing, or have health problems. Never disregard professional medical advice or delay in seeking it because of something you have read on this website!

If you have dietary restrictions and/or allergies, always read the ingredient list carefully for all food products prior to consumption. Allergens and their derivatives can have various names and may be present in some food brands but not others. If the ingredient list is not available on the food product, check with the food manufacturer, or do not consume the product. If you have a food allergy, speak to your physician and/or a registered dietitian for a comprehensive list of foods and their derivatives to avoid prior to using any suggestions. Neither the author, publisher nor Triad Digital Media, LLC d/b/a Triad Retail Media assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.

Use products as directed. Trademarks are owned by or licensed to the GSK group of companies.
©2016 GSK group of companies or its licensor. All rights reserved.

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