Tom's of Maine Natural Anti-Plaque & Whitening Toothpaste, Fennel

Natural. Fluoride-free. Antiplaque. Whitening. Fresh breath. Helps fight tartar. What makes a product good? At Tom's, it includes how we make it. No animal testing or animal ingredients. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Tom's of Maine Goodness Day. You asked - we listened! This tube is easier to use than our previous tube. Learn more about how this tube reinforces our commitment to environmental stewardship at www.tomsofmaine.com. Embrace the power of mother nature! At Tom's of Maine that means authentic and effective naturally sourced ingredients. We use zinc citrate sourced from zinc - a naturally occurring mineral and xylitol, a natural ingredient derived from birch trees or corn. Plus, natural flavoring for a taste that will make you look forward to brushing! Fluoride-Free Formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. Printed with soy ink. 100% recycled paperboard. Made in USA.

Calcium Carbonate, Glycerin, Water, Xylitol, Hydrated Silica, Sodium Lauryl Sulfate, Zinc Citrate, Chondrus Crispus (Carrageenan), Sodium Bicarbonate, Foeniculum Vulgare (Fennel) Oil.

Brush thoroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician.