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https://www.cvs.com/blog/beauty-real-time/k-beauty-makeup

Top 4 Reasons We’re Loving K-Beauty Makeup This Spring

March 1, 2019

All Posts by CVS Beauty

Our buyers can’t get enough K-Beauty these days — and not just skin care. Here to bring a breath of fresh air to your routine are our top K-Beauty makeup picks. Spring is the perfect time to try out these innovative, playful options from Korean and K-Beauty-inspired brands Peripera, JOAH (a CVS-exclusive!), and The Crème Shop. Here’s why: 

1. Loving Lightweight

Prepping your wardrobe for warmer temps? While you’re at it, add a lightweight oil-free formula to your makeup bag, like the JOAH Truly Yours Full Coverage Concealer. It’s non-cakey, oil free and provides coverage without clogging pores.

Lightweight Skincare Products | CVS Beauty In Real Time

Check out these other lightweight formulas that eliminate shine and give your skin some breathing room, like The Crème Shop Moondust Setting Powder and Peripera Oil Capture Pact.

2. A Burst of Color

Subtle signs of spring are popping up everywhere — pockets of green grass, bluer skies, peonies blooming. Follow nature’s lead by infusing hints of color that naturally brighten your own look. The Peripera Ink Airy Velvet Lip Tint in Elf Light Rose adds a pigmented pop of pink that’s long-lasting and won’t dry out your lips.

Lip Tint and Eyeshadow Palette | CVS Beauty In Real Time

For more long-lasting, colorful cosmetics, there’s the Peripera Tint Water Lip Tint in Strawberry Juice — it provides a blush of color plus hydration — or the JOAH I’m Your Jelly Bae Matte Gel Lipstick in Babe and JOAH Birthday Suit: Eyeshadow Palette in Bare.

3. Hydration for Days

April showers are around the corner, but your skin is stuck in winter mode. Give yours that fresh, dewy look of spring rain with nourishing products that keep it hydrated. For a super-smooth formula, try The Crème Shop BB Crème, with shades that range from deep to fair.

Hydrating Creams, Primer and Lip Balm | CVS Beauty In Real Time

Nourish your skin all season long with vitamins and oils found in the Peripera Blur Pang Primer, JOAH Glow Activator Radiance Primer and The Crème Shop Kiss It Better Tinted Lip Balm in U OK?.

4. Long-Lasting

As daylight starts lasting longer your makeup should too. So we’ve included some other must-haves that stay on for hours. Like the Peripera Ink Black Cara Lengthening Mascara that was named the Best of Beauty Award in the mascara category of Allure Korea. Not only does it fit in your purse, but the thin formula locks in volume and length without clumping or smudging.

Long Lasting Makeup Products | CVS Beauty In Real Time

As for a waterproof option that withstands all kinds of weather, there’s The Crème Shop Wisp Me Away Dramatic Effect Waterproof Mascara. Go ahead and pair it with an on-the-go essential like The Crème Shop So Shady Eyeshadow Palette in All Day Every Day or the JOAH Brow Down to Me: Brow Pencil & Gel that’s smudge-proof and long-lasting.