Who is Heart Haus
Heart Haus is the in-house brand, creative and digital/physical experience agency for CVS Health®. We are made up of a multidisciplinary team of creators who imagine, produce and deliver business-driving work across all customer and patient touchpoints.
Latest work
Our work spans brand identity, experience design, digital innovation and brand-and-performance marketing, all aimed at bringing to life the CVS Health ambition of becoming the most trusted health care company in America. At our core, we combine creativity with a deep understanding of our business to create a competitive advantage for CVS Health.
This streaming commercial “The Nutcracker” used generative AI to deliver a heartfelt, cinematic brand experience. A lost Joyward Nutcracker makes his way home to CVS just in time for the holidays as a cover of “Homeward Bound” plays in the background. The text at the end of the video says, “Here for finding where you belong this holiday season. Here for all of it. Joyward: New and only at CVS.”