A new standard in healthier beauty choices, backed by science.

Introducing SkinSAFE: developed with the Mayo Clinic, now in partnership with CVS®.

Using SkinSAFE app while shopping at CVS.

We're committed to your health and well-being — and that includes healthier skin!

Our customers put a lot of trust into science-based ratings and data. And, they want skin care and beauty products that keep them and their families healthy. That's why we're thrilled to announce our partnership with SkinSAFE, an innovative technology that makes it even easier for customers to find products free from the most common allergy-causing ingredients and discover new sensitive-friendly products to try and love. It's just another way for us to help customers on their path to better health.

What is SkinSAFE?

Developed in partnership with the Mayo Clinic, SkinSAFE is a database of beauty and skin care products that are listed based on ingredients, so you can choose products that are safe to use and avoid potential skin allergens or irritants. This is especially important if you have allergic contact dermatitis: SkinSAFE also identifies the 11 groups of top allergens estimated to affect 49% of all sensitive skin cases.

Top 11 groups of allergens SkinSAFE has estimated to affect 49% of all sensitive skin cases, including fragrance, methylisothiazolione, formadelhyde, benzalkonium chloride, methyldibromo glutaronirtrile, nickel, potassium dichromate, cobalt chloride, benzophenone 4, neomycin and bacitracin.

How does SkinSAFE work?

The SkinSAFE product database is updated daily by its in-house team, which includes former Mayo Clinic nurses who scan and review each item. This database contains thousands of ingredients and products listed for your information. SkinSAFE is accessible and available to use for free on their site,, and through the SkinSAFE app found in the App Store and on Google Play. With SkinSAFE, you can:

  • Easily search and browse thousands of products safe for your skin
  • Create a personalized list of your favorite products
  • Instantly scan products while shopping at CVS to see if they're healthy and safe for you
  • Quickly submit products not already rated by SkinSAFE
  • Avoid the top most common allergy-causing ingredients and filter out allergens you wish to exclude
  • Get a Personal Allergy Code (PAC) from your doctor to find products safe for your specific skin allergies
Look for our "Sensitive Friendly" badges on 250+ products that SkinSAFE has identified as 100% common allergen-free.
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