Customer reviews for L'Oreal Paris Superior Preference Cool Blonde Hair Color

L'Oreal Paris Superior Preference Cool Blonde Hair Color
$14.79
Prices may vary from online to in store
Color:
Ultra Ash Dark Blonde 7UA

How to get it

  • Calimero
    Reviewed 1 month ago

    L’Oréal perfected the art of doing nothing

    ⭐☆☆☆☆ I don’t usually leave one-star reviews, but this product earned every bit of it. L’Oréal Préférence 8UA managed to accomplish the impossible: absolutely nothing. My black roots are still black. My grey hairs are still grey. It’s almost impressive how completely ineffective it was. The only visible result was that my hair felt dry and damaged afterward. And let’s talk about the “purple” conditioner. Purple where? It had so little pigment that it might as well have been regular white conditioner. It didn’t tone anything—not even a hint. So, to summarize: no color change, no grey coverage, no toning, just dry hair. If you’re looking for a hair dye, this isn’t it. If you’re looking for an expensive way to make your hair feel like hay, congratulations—you’ve found the perfect product.
    Reply from L'Oreal
    1 month ago
    Hi Calimero! Thank you for reaching out to share your experience after using Preference Cool Blonde, 8UA-Ultra Ash Medium Blonde. We apologize for the inconvenience. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
    Regards,
    LeCare
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • Ceecee55
    Reviewed 1 year ago

    Help

    I absolutely love the ultra light ash blonde (10 ua) color, but I can’t get it anywhere. I have checked all local stores, and online. Can’t find it anywhere.?!
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • Terry
    Reviewed 1 year ago

    Disappointed Lately...

    I have use the same Dark Blonde for many years, covered greys and after 1 wash was close to desired color, The last few times it doesn't cover my greys. After 1 wash my greys start appearing and I have also noticed a fizziness I never had before. I am stumped as this was the only store bought color I ever liked! What happened???
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • Oliv
    Reviewed 1 year ago

    New formula

    I was using L’Oréal preference shade 6 for many years and I had good results. The new formula does not work well. I will look for another brand. Pretty disappointed,
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • Chris B
    Reviewed 1 year ago
    2
    Meets expectationsOut of 5

    Disappointed in New Formula – L’Oréal Excellence 7

    I’ve been using L’Oréal Excellence 7UA for over five years and always got consistent, flattering results. Earlier this year, it disappeared from shelves everywhere. When it came back, the box had a new look, but it claimed the color hadn’t changed. It has. The new formula is much darker, doesn’t match my hair like it used to, and left me embarrassed. It also has a strong, chemical smell, stings during application, and runs down my face—none of which happened with the original. While I noticed less hair loss (a plus), the overall experience was disappointing. I bought two boxes in case it disappeared again, but I’ll be returning the second. Please bring back the original formula. Loyal customers notice the difference.
    {{userCount} users found this review helpful.
  • Yes, I recommend
    CLAUDIA
    Verified purchase
    Reviewed 1 year ago
    5
    Easy to useOut of 5
    4
    Long lastingOut of 5
    5
    Value Out of 5
    5
    Meets expectationsOut of 5
    5
    Quality Out of 5
    {{userCount} users found this review helpful.
  • Yes, I recommend
    Teresa
    Reviewed 1 year ago
    2
    Value Out of 5
    2
    Meets expectationsOut of 5
    2
    Quality Out of 5
    {{userCount} users found this review helpful.
  • Yes, I recommend
    MICHELLE
    Verified purchase
    Reviewed 1 year ago
    5
    Value Out of 5
    5
    Meets expectationsOut of 5
    5
    Quality Out of 5
    {{userCount} users found this review helpful.
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Details for L'Oreal Paris Superior Preference Cool Blonde Hair Color

Specifications
BenefitColor correcting
ColorBlonde
FormGel
Key ingredientVitamin e
Makeup coveragePermanent
Product typeHair color
QuantitySingle pack
GenderUnisex
Size6 - 10 oz.
Life StageAdult