Customer reviews for L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color
$14.79
Prices may vary from online to in store
Color:
2 Natural Black

How to get it




  • KrystalV
    Reviewed 1 week ago

    Best box hair dye

    [This review was collected as part of a promotion.] Great overall hair color dye , ultimate black color was so beautiful rich and dark . No strong smell and it left my hair silky and shiny . It left no residue on my hair .
    0 users found this review helpful.
    Originally posted on influenster.com
  • Tamara
    Reviewed 1 week ago

    Light ash brown.

    I was not satisfied with this hair dye. The shade did not match, and it did not completely cover my gray hair.
    Reply from L'Oreal
    1 week ago
    Hi. Thank you for reaching out to L'Oreal regarding the Preference Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #46749246. Please have the product with you when you call. Looking forward to hearing from you!
    Regards,
    LeCare
    0 users found this review helpful.
    Originally posted on lorealparisusa.com
  • Strawberry Blonde
    Reviewed 3 weeks ago

    Perfect color for me.

    I finally found my perfect hair color with 9G Light Golden Blonde. It covers the grey totally and looks more natural than any other L’OREAL hair color I’ve tried over the last 15 years! Now I’ve been told it’s being discontinued and I’m upset enough about it to write. Will there be something comparable to replace it?
    0 users found this review helpful.
    Originally posted on lorealparisusa.com
  • Pearl
    Reviewed 1 month ago

    5A medium ash brown

    I always use the 5A medium ash brown hair dye in the past and it always turn into a nice ash medium brown. I recently bought the hair dye and my hair turned out ok, but it got the some red and copper undertones. I dont like the red/copper undertone color on my hair. Wished it was more ashy.
    Reply from L'Oreal
    1 month ago
    Hi Pearl! We apologize you were not satisfied with the results you achieved with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
    Regards,
    LeCare
    0 users found this review helpful.
    Originally posted on lorealparisusa.com
  • ELGato
    Reviewed 1 month ago

    NOT new and Improved

    I have been using Preference for years, and I finally will choose another brand. It is supposed to last 9 weeks according to Loreal, but the color washes out in two weeks. With each shampoo, (twice a week) the color comes off on the towel, and gone in two weeks. The hair has no body because the color does not penetrate. New and improved? I don't think so. Unacceptable. I am very disappointed.
    Reply from L'Oreal
    1 month ago
    Hi ELGato! Thank you for sharing how you feel about Superior Preference. We apologize for the inconvenience this change has caused. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
    Regards,
    LeCare
    0 users found this review helpful.
    Originally posted on lorealparisusa.com
  • Nana9
    Reviewed 2 months ago

    Love it!

    I've been using L'Oreal hair color for over 40 years. I started with golden blond colors in my 20's and 30's. I had light brown hair so the light colors worked well. In my later years I switched to level 6 reds and I love it. I'm 62 now and tried growing out the gray but I'm back to wanting the red again! My only issue is my hair soaks the color up so I need 2 boxes on hand if my hair is shoulder length.
    0 users found this review helpful.
    Originally posted on lorealparisusa.com
  • VeronicaG
    Reviewed 3 months ago

    Makes hair feel fresh and shiny.

    [This review was collected as part of a promotion.] I love this shade of black hair dye. It’s not too dark nor on the brown undertones side. It makes my hair look healthy and shiny after dye and lasts a long time. The instructions and all equipment to dye hair are provided in box for a beautiful touch up.
    0 users found this review helpful.
    Originally posted on influenster.com
  • LynetteM
    Reviewed 3 months ago

    Great alternative for salon

    [This review was collected as part of a promotion.] I have some grey hair coming in and this came right on time, it brought back the shininess and covered all the grey hair I had growing in. Quick and simple application, comes with everything needed.
    0 users found this review helpful.
    Originally posted on influenster.com
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Details for L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color

Specifications
BenefitColor correcting
ColorBlack
ConcernColored treated hair
FormLotion / moisturizer
Product typeHair color
Quantity1-10 ct