Customer reviews for L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color
$14.79
Prices may vary from online to in store
Color:
RR-04 Intense Dark Red

How to get it

  • ‌
  • ‌
  • ‌
‌
  • Can not find it anymore
    Reviewed 4 days ago

    Where is this color?? it is not being stocked

    Where is 9GR??? is it discontinued?? it is the best for us light strawberry blondes
    Reply from L'Oreal
    3 days ago
    Hi there! Thank you for your interest in Superior Preference, 9GR-Light Reddish Blonde This shade is still available. View here for where to buy: https://www.lorealparisusa.com/hair-color/permanent/superior-preference-fade-defying-shine-permanent-hair-color-9gr-light-reddish-blonde
    Regards,
    LeCare
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • Lucy
    Reviewed 2 weeks ago

    The most beautiful color!

    I have been using this color for years. I continue to get compliments from people, even total strangers and I'm an old lady. Love it! Also, the conditioner is the best around.
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • Irkozvlas
    Reviewed 4 weeks ago

    Disappointed long-time user. Terrible new formula

    I have been a loyal L'Oreal Superior Preference user for years and used to buy many different shades with great results. However, the new formula is completely terrible. It no longer covers gray hair at all, even when applied professionally by a hairstylist. On top of that, the color washes out after just 1–2 shampoos. Extremely disappointed with the quality drop — this was my last purchase!
    Reply from L'Oreal Paris
    3 weeks ago
    Hi Irkozvlas! We're truly sorry to hear that our new Superior Preference formula didn't meet your expectations for coverage and lastingness. We understand how frustrating it is when a beloved product changes, and we sincerely apologize for any disappointment this has caused. Our updates aim to improve performance, but we deeply value your feedback as it helps us learn. If you'd like to discuss your experience further or need help finding an alternative with more opaque coverage, please contact our consumer care team directly at 800-631-7358 anytime Monday-Friday 9AM - 5:30PM EST. We're here to help!
    Regards,
    consumer care center
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • soonerfan47
    Reviewed 4 weeks ago

    Solons can't believe it's a box color

    I am completely gray and this covers my gray beautifully. When I go to my hair solon I always get asked about my hair color and comments like.." love the color"... " I can't believe it is a box color". It is so natural and easy to use. Love it.
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • AliciaM
    Reviewed 4 weeks ago

    Perfect

    [This review was collected as part of a promotion.] I have used this color for probably seven years and have always loved it. It covers gray and your hair isn’t left feeling brittle and dry. The sun also isn’t too overwhelming, which is nice. I’m super thankful to L’Oreal for gifting this to me.
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • WhitneyP
    Reviewed 1 month ago

    Good

    [This review was collected as part of a promotion.] Worked well and lasted for at least 4 months, no strong odor covered every grey I needed it too. Developed easily and instructions were easy to use. definitely would recommend.
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • KM73
    Reviewed 2 months ago

    Color results are nothing like the final results.

    I typically go with 4 Dark Brown but I mistakenly chose 5A Medium Ash Brown. Instead of brown I got reddish copper brown which I do not like at all. In fact it looks way lighter and nothing like color results on the box.
    Reply from L'Oreal
    2 months ago
    Hi there! Thank you for sharing your experience with us on using shade 5A Medium Ash Brown. We understand how frustrating it is when a hair color result turns out lighter or warmer than expected. When moving to a lighter level (such as going from a Level 4 to a Level 5) or using an ash tone, underlying warm pigments can sometimes be exposed, causing the color to pull warmer than the box images suggest. So we can best help, call us at 1-833-856-7325 M-F 9AM-5:30PM EST.
    Regards,
    LeCare
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
  • MarcelaE
    Reviewed 3 months ago

    Easy to apply

    [This review was collected as part of a promotion.] The application was easy but I was not happy with final result color and left my hair feeling very dry. The color on the sample looked different than real color
    Reply from L'Oreal
    3 months ago
    Hi. Thank you for reaching out to L'Oreal and sharing your comments on the Preference Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #47145606. Please have the product with you when you call. Looking forward to hearing from you!
    Regards,
    LeCare
    {{userCount} users found this review helpful.
    Originally posted on lorealparisusa.com
Page 1 of 599

Details for L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color

Specifications
BenefitColor correcting
ColorRed
ConcernColored treated hair
FormGel
Key ingredientVitamin e
Makeup coveragePermanent
Product typeHair color
Quantity1-10 ct
ScentFresh
GenderUnisex
Size1 - 5 oz.
Life StageAdult