Customer reviews for Maybelline Full 'N Soft Waterproof Mascara

Maybelline Full 'N Soft Waterproof Mascara
$11.79
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  • Lashgirl30
    Reviewed 20 hours ago

    If it ain’t broke…

    The new formula is terrible. Been using this mascara for decades and suddenly it’s stickier, clumps lashes together, doesn’t separate well anymore, or create the long-wearing “full and soft” effect it always used to. So sad to have to go find a new mascara after years of being the biggest fan of this one :(
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
  • Kwoj
    Reviewed 4 weeks ago

    Disappointed

    Have used this since 1999 the last 6 or so I have bought have been clumping and drying out within 3 weeks I would usually replace it every 3 months or so for the last 27 years I read the formula has been changed now I know why can't leave well enough alone was a great product
    Reply from maybelline.com
    4 weeks ago
    Hi there! We are incredibly grateful for your 27 years of amazing loyalty to our Full 'N Soft Washable Mascara. We are so sorry to hear that your recent purchases have been clumping and drying out much sooner than expected, and we have shared your experience directly with our quality and development teams for review. While formula updates can occur to bring the latest technology to our collections, we understand how disappointing it is when a lifelong favorite doesn't perform the way you expect. We truly value your long-time support and hope to get your lash look back to feeling absolutely sensational soon! XO
    Regards,
    Maybelline
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
  • KATH5
    Reviewed 3 months ago

    LOVE A BROWN

    I have tried other brands and ALWAYS come back to Full n Soft. PLEASE bring back brown.
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
  • Naynay1
    Reviewed 4 months ago

    Mascara

    I also used this mascara for a decade or more and LOVED it. Now it is terrible. Clumps etc. Never used to clump. Now it's no different than all teh other mascaras which are terrible
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
  • BrownMkpUser
    Reviewed 4 months ago

    I miss this in BROWN

    The reformulation isn't the best, but most importantly, I need this mascara in BROWN. The black is too harsh for when I just want to look awake and put-together.
    Reply from Maybelline
    4 months ago
    Hello! Thank you so much for your feedback on our Full 'N Soft Washable Mascara. We are so sorry to hear that the latest formula isn't your favorite and that you're missing that soft, natural brown shade! We completely understand that for some complexions, a true black can feel a bit too harsh when you're going for a subtle, awake look. A deep, chocolatey brown mascara is such a great choice for daytime because it defines your lashes just as well as black while looking more natural in the light of day. Since brown formulas are often less pigmented, they tend to look a bit more effortless on the lashes. We've shared your interest in seeing this shade return with our team, and in the meantime, we invite you to explore our other brown mascara options here: https://tinyurl.com/y7346lzg
    Regards,
    Consumer Care Center
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
  • Yes, I recommend
    Redhead22
    Reviewed 6 months ago

    BEST EVER - but bring back BROWN

    THE BEST. The mascara, the brush - nothing compares. Trust me, I’ve tried. I have used this since 2001. But PLEASE bring it back in BROWN!!! Signed, allllll the redheads
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
  • Yes, I recommend
    ChooChoo
    Reviewed 6 months ago

    Only one color

    This was hands down the best mascara I had ever used. No flaking, smearing or irritation. When Maybelline discontinued this mascara in Brown, I had to start looking for a similar mascara. I'm still looking. Every other Maybelline mascara, and other brands as well, flake miserably.
    Reply from Maybelline
    5 months ago
    Hi there! We appreciate you sharing your thoughts on our Full N Soft Mascara. We understand how disappointing it can be when a favorite product is no longer available, and we apologize for any inconvenience this may cause. We frequently update our product offerings, and sometimes this means discontinuing certain shades or formulas. We'll be sure to forward your feedback to our team to let them know how much you miss the old brown shade!
    Regards,
    Consumer Care Center
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
  • Krasmilo87968
    Reviewed 8 months ago

    Beyond disappointed with the reformulation !

    I’ve been using this mascara for years and it has been the best brush and formula. They reformulated it and my latest tube has dried out, clumped, and performed so poorly on my lashes after only a week of use. I am SO disappointed!!!! I’d rather pay more for the original formula than have to go back to the drawing board of finding a new mascara! Must everything fall victim to shrinkflation and reforumlation!!? I won’t be repurchasing.
    {{userCount} users found this review helpful.
    Originally posted on maybelline.com
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