Professional makeup artists prefer a velvety smooth texture to create the perfect canvas. This universal nude shade dries down sheer. The potent cream formula attracts eye shadow pigments to enhance longevity and vibrancy of eye shadow, creating a crease-free, freshly applied appearance. Drastically enhances the staying power of eye shadow and minimizes smudging of eyeliner by smoothing and prepping skin in one step. To Apply: Apply a small amount of product onto each eyelid, blending up to brow bone using pads of fingers or synthetic brush. Ask the Experts: Q: What else can Eye Shadow Base be used for? A: Use it as a base for your brow color to lock down your perfect brow look for all day wear.