Nexxus Color Assure Shampoo

Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients to help enhance color vibrancy. For best use, apply shampoo to wet hair, massage into a rich lather, and rinse thoroughly. Follow with Nexxus Color Assure Conditioner for optimal results.Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes!Our Color Assure range includes new formats that create an optimal regimen for color care. The range includes products like a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life. VIBRANT HAIR COLOR: Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair and long-lasting vibrancy.
LASTING COLOR HAIR PROTECTION: This color safe shampoo extends color vibrancy for up to 40 washes and is a great shampoo for colored treated hair.
REAWAKEN COLORED HAIR: This sulfate free shampoo for color treated hair is also a silicone free shampoo and replenishes colored hair with nutrients lost during the coloration process.
COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life.
SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored treated hair. Restore shine and enhance hair color for a vividly brighter look.
COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner.

Directions: Stylist recommendation: apply to wet hair and experience the delicate lather. rinse thoroughly.INGREDIENTS: Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (CI 17200), Blue 1 (CI 42090)

Directions: Stylist recommendation: apply to wet hair and experience the delicate lather. rinse thoroughly. Directions: Stylist recommendation: apply to wet hair and experience the delicate lather. rinse thoroughly.

Please follow as instructed on the product label. Please follow as instructed on the product label.