Beauty Mark
Changing nothing can change everything.
The Beauty Mark is our pledge to pass a healthy self-image on to the next generation.
We made a promise.
A promise to always represent beauty as it truly is — real and unaltered. It's our commitment to you.
We made a mark.
Our Beauty Mark appears on photos of models that have not been thinned, smoothed or digitally altered.
We made a change.
We're taking part in a movement to change the industry, and we've asked our partner brands to join us.
Now is the time to look at beauty through a mental health lens.
Culture is changing and valuing authenticity more. That is why we are helping set a new standard of beauty, one that is real and transparent.
Join the movement.
Share your unaltered selfie and support the #BeautyUnaltered movement.
Make a statement.
We teamed up with celebrity influencers Erin & Sara Foster to create a limited-edition T-shirt inspired by #BeautyUnaltered Limited quantities of t-shirt available.. 100% of proceeds will benefit our partner, Girls Inc., in their mission to inspire all girls to be strong, smart and bold.
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Thank you to our leading partners for their commitment:
