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Beauty Mark

Changing nothing can change everything.

The Beauty Mark is our pledge to pass a healthy self-image on to the next generation.

We made a promise.

A promise to always represent beauty as it truly is — real and unaltered. It's our commitment to you.

We made a mark.

Our Beauty Mark appears on photos of models that have not been thinned, smoothed or digitally altered.

We made a change.

We're taking part in a movement to change the industry, and we've asked our partner brands to join us.

Join the conversation on Instagram with #BeautyUnaltered

Thank you to our leading partners for their commitment:

Neutrogena
Cover girl
Aveeno, active naturals
Olay
Revlon
Almay
Maybelline New York
Rimmel London
Unilever
Burt's Bees
L'Oreal Paris
Flower Beauty by Drew