Beauty Mark
Changing nothing can change everything.
The Beauty Mark is our pledge to pass a healthy self-image on to the next generation.
We made a promise.
A promise to always represent beauty as it truly is — real and unaltered. It's our commitment to you.
We made a mark.
Our Beauty Mark appears on photos of models that have not been thinned, smoothed or digitally altered.
We made a change.
We're taking part in a movement to change the industry, and we've asked our partner brands to join us.
Join the conversation on Instagram with #BeautyUnaltered
Thank you to our leading partners for their commitment:
