L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown

New and Improved Superior Preference Hair Color from L’Oreal Paris. The same beautiful color result you know and love now for up to 9 weeks of fade-defying color. Superior Preference is suitable for all hair types, provides beautiful gray coverage, and is powered by a new fade-defying system for long-lasting rich tones. Our new oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. New and Improved Superior Preference Permanent Hair Color offers rich, luminous, fade-defying color that has beautiful gray coverage and is suitable for all hair types
New fade defying system provides rich long-lasting tones and now up to 9 weeks of fade-defying color
New, no-drip conditioning gel formula offers better hair adherence and a more precise application
Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair
Available in over 50 luminous shades
Packaging may vary, what you receive may not be what is reflected on site.

Ingredients: Aqua/Water, Trideceth-2 Carboxamide Mea, 1217043 A - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • SODIUM PCA • TRIDECETH-6 • TOCOPHERYL ACETATE • ETHYLHEXYL SALICYLATE • LINALOOL • HEXYL CINNAMAL • BENZYL ALCOHOL • CHLORHEXIDINE DIGLUCONATE • CETRIMONIUM CHLORIDE • LIMONENE • AMYL CINNAMAL • GERANIOL • BENZYL BENZOATE • CAMELINA SATIVA SEED OIL • CITRONELLOL (F.I.L. D255219/1).

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box. Discover Superior Preference luminous and fade-defying hair color by L'Oréal. Over 50 rich hair color shades with shine, conditioning and an elevated fragrance.

Important: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if: You have already had a reaction to a haircolor product, you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows, to do so may cause blindness. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair
for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.