Some call it the “pink tax.” We call it unfair.
We don’t think women should pay more than men for the same thing. So we’re standing up for price equity. After all, a razor is just a razor.
Here for women
When you buy 1, we’ll donate 2
This October, when you buy 1 CVS Health® brand period product, we’ll donate 2 to help end period poverty—up to one million products.*
Help us give them access
CVS Health brand period products are available in many forms. From pads and tampons to cups, buying your go-to product can help end period poverty for someone in need this October.
Here, period health matters
A user guide to periods
Whether it’s your first period or close to your last, we have answers and information that can help.
We believe in period care access
We’re paying the tax on period products* on behalf of our customers in Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Utah, Virginia, Wisconsin and West Virginia, and are working to help eliminate the tax nationwide.
Period health services are here
MinuteClinic® at CVS® offers menstrual services* that include irregular period evaluations, Premenstrual Dysphoric Disorder (PMDD) services, treatment of menopausal symptoms and more.
Here, we believe in equity
Here, your heart’s in the right place
Comprehensive heart health care
Board-certified providers at MinuteClinic® at CVS® are here to help support women’s heart health. From hypertension management to high cholesterol monitoring, MinuteClinic is available seven days a week both in person and virtually.
At home heart health support products
Find the products you may need to help support your heart health. Shop in store, online or with free CVS Pickup today.
Bringing health care anywhere
With in-store events and our new mobile care units, Project Health provides free health screenings to communities all over the U.S.
Heart health happens together
CVS Pharmacy® proudly supports the American Heart Association’s Go Red for Women® movement, empowering women to take charge of their heart health.
Take care of your heart
Heart disease is the leading cause of death in women. The good news, however, is that 80% of premature heart attacks and strokes are preventable.
MinuteClinic services are here for women
No subject is too taboo when it concerns your health
From menstrual care to heart health, MinuteClinic® locations offers a variety of unique health care services for women, including heart-health screenings, menopause care, mental health screenings and more.
MinuteClinic Virtual Care™* offers board-certified* from board-certified health care providers seven days a week, nationwide. Because here, care can be anywhere.
Here, beauty images are never altered
A healthier relationship with beauty begins here
Our pledge is to pass a healthier self-image onto the next generation. That’s why our beauty images are never retouched and that’s a beautiful thing.
Learn about how we’re supporting women’s health
Open on a woman speaking directly to camera. We see many different kinds of women from across the US.
WOMAN 1: Here, is CVS health.
Cut to a woman at her home.
WOMAN 2: Here, our needs are taken seriously.
The same woman is then seen taking a virtual care appointment on her laptop. We see/hear hints of kids playing in background.
WOMAN 2: Here, we’ll never be told that our concerns are all in our head.
Cut to another woman speaking directly to the camera, and then shopping in a CVS. We the woman deciding between a men’s razor and women’s razor.
WOMAN 3: Here, we don’t think we should pay more than men … for the same thing.
Cut to another woman speaking to a camera in her home.
WOMAN 4: Or pay taxes for period products.
We see a dad/daughter walking down a CVS aisle of feminine care products. The daughter grabs a box of pads, and drops it in the basket the Dad is holding.
Cut to a woman in a CVS HealthHub at her appointment.
WOMAN 5: Here, we can ask tough questions,
Cut to the same woman speaking directly to camera in her home. Our MinuteClinic Nurse Practitioner walks in and speaks with our woman.
WOMAN 5: day…
As the scene pulls out, we see our Nurse Practitioner is advising a couple with their sick son over a virtual care
appointment.
WOMAN 5 (VO): …or night.
WOMAN 6: Here, our health matters.
The mom pulls out her phone to order medicinal supplies for her sick son through the CVS app.
Cut to a nurse, whose shirt displays an Aetna logo, checking an older woman’s blood pressure at an in-home health visit.
WOMAN 7 (VO): And that includes…
We see the same woman at her home speaking directly to camera.
WOMAN 7 (VO): Our physical health, and our mental health…
We see a woman who appeared earlier at her home speaking directly to camera.
WOMAN 5: …and sexual health, too.
Cut to another woman. She’s unboxing, pulling out women’s products, medicine, etc.
Cut to a young woman looking in the mirror.
WOMAN 8: Here, we can have a healthy relationship with Beauty.
Cut to another woman speaking directly to camera.
WOMAN 9: Here, we’re actually heard.
Cut to a different woman speaking directly to camera. We match cut to her walking into a CVS and picking up a purchase (BOPIS). We see a CVS employee in the background handing her the bag.
WOMAN 10 (VO): And because of that, we can focus on getting healthier..
We then cut to the woman speaking sitting down at a table speaking to the camera. We then see the woman sitting on a bed with her daughter.
WOMAN 10: Together.
Cut to a woman signing together. Then cut to a CVS pharmacist speaking to someone.
WOMAN 11: Together.
WOMAN 5: Together.
We cut to two different woman we saw earlier saying Together.
WOMAN 7: Together
WOMAN 5: Together
We return to the first woman outside spending time with her kids.
We then cut to a woman facing the camera in her home with a CVS bag in the background.
AVO: Here, Healthier Happens Together. CVS Health.
Super: Learn more at CVSHealth.com
Find out more about the CVS Health commitment to women and what we’re doing as a company to create a brighter future for women’s healthcare.
CVSHealth.com
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*FOR BUY 1, DONATE 2 CVS HEALTH PERIOD PRODUCTS: CVS® will donate up to one (1) million period products to Feeding America for qualifying period products purchased between October 1 to October 31, 2023. Qualifying period products include CVS Health® and Live Better® by CVS Health brand tampons, menstrual pads, liners and cups. Visit CVS.com/women for details
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*FOR PERIOD PRODUCT TAX: Effective October 5, 2022, CVS® will pay applicable sales tax on period products on our customers’ behalf in Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Utah, Virginia, Wisconsin and West Virginia. In certain states, organizations cannot pay taxes on behalf of customers. Exclusions apply. States are subject to change.
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*FOR VIRTUAL CARE: Services and appointment availability may vary. Credit, debit, health savings account (HSA) and some insurance accepted. Services not yet available in in Alabama and Mississippi.
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*FOR CONTRACEPTIVE CARE SERVICES: In Nebraska, our practitioners provide this service for females age 19 or older.
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*FOR MENSTRUAL SERVICES: Services may vary by location.