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Popular protein bars: What to look for

From sweet cravings to post-workout fuel, this guide helps readers learn about some different protein bars available.

Published: August 7, 2025 | 8 minutes to read

Written by: Max Schochet

Couple takes a break from biking to refuel with protein bars.

Whether someone needs a quick snack before a workout, is craving something sweet or just wants to power through the morning rush, a protein bar can be a tasty and convenient option. However, not all protein bars are created equal. Some contain excess sugar and have artificial ingredients. Here’s how to help choose a bar that aligns with whatever goals and preferences someone might have.

In this article:

6 benefits of protein bars

  1. Convenience. One of the biggest perks of protein bars is convenience. They’re easy to carry and can make a quick, nutritious snack for anyone on the go.
  2. Supports nutrition needs. Getting enough protein is important for staying healthy as the body grows and ages. Protein bars are one way for people to get their recommended daily protein.
  3. Helps people feel fuller. Protein can help reduce hunger for a short time.
  4. Assists in post-workout recovery. Eating protein after a workout can help the body recover. So, protein bars can be a quick and easy way to get that boost.
  5. Can replace unhealthy snacks. Instead of reaching for chips or cookies, people can try swapping them out for a protein bar. It can be a more nutritious option that can still satisfy cravings.
  6. Works for different diets. Protein bars come in a variety of flavors and types, making them a good fit for different diets and preferences.

What to look for in a protein bar

  • Protein. The ideal amount of protein depends on a person’s specific needs and may include considerations such as if the protein bar is for snacking or a post strength-training. Look for ingredients like whey or plant proteins (e.g., soy and pea)
  • Whole ingredients. Bars made with real foods like oats, nuts, seeds, dates and fruit purées are great.
  • Fiber. Most people don’t get enough fiber in their diets. The recommended amount of fiber for women ranges from 22 to 28 grams depending on age, for men, the range is from 28 to 34 grams. A protein bar with fiber is a possible choice to help meet goals.
  • Low added sugar. Stick to no more than 5 grams of added sugar per bar.
  • Natural sweeteners. Try to pick naturally sweetened options like those with dates or other fruits over artificial additives.

What to avoid in a protein bar

When it comes to protein bars, less is more. The shorter the ingredient list, the better. If it’s packed with whole foods like fruits and nuts, that’s great! But often, those long labels are full of additives and preservatives. So, keep it simple and check those ingredients before snacking. Below are some things to consider avoiding. 

Too much added sugar can negatively affect people’s health. Excess sugar is linked to obesity, diabetes, high blood pressure and an increased risk of heart disease.

According to the American Heart Association, men should aim for no more than 36 grams of added sugar a day and women no more than 25 grams. That might sound like a lot, but it adds up fast. Even a seemingly healthy snack with just five grams of added sugar can sneak people closer to their daily limit.

Also, “added sugar” isn’t the same as natural sugars found in whole fruit (like fructose, glucose and sucrose). Added sugars are sweeteners like table sugars, high fructose corn syrup, dextrose, honey and fruit or vegetable juice that are added to the bar during manufacturing.

Sugar substitutes are often marketed as the “healthier” choice. But they’re not always as good as people think. The World Health Organization (WHO) advises against using non-sugar sweeteners (like aspartame, sucralose or stevia) to manage weight or prevent diseases. A scientific literature review found they likely don’t help reduce body fat in the long term and may even raise the risk of type 2 diabetes, heart disease and early death.

Some common sugar substitutes that may be found in protein bars are:

  • Acesulfame K
  • Aspartame
  • Maltitol
  • Stevia and Stevia derivatives (extracts)
  • Sucralose

Choosing between sugar substitutes and naturally sweetened foods or foods with added sugars can often be a challenge. Moderation with either choice is the right approach. The best choice is always something unsweetened or naturally sweetened with fruit.

Saturated and trans fats are considered unhealthy fats. Experts recommend limiting these. Too much saturated or trans fat in the diet can raise the risk of heart disease and stroke by increasing “bad” cholesterol levels. Fats are also high in calories, which can lead to weight gain if eaten in excess.

Some ingredients that contain saturated fats include:

  • Palm oil
  • Palm kernel oil
  • Coconut oil
  • Butter
  • Heavy cream

The Dietary Guidelines for Americans suggest limiting the amount of saturated fats eaten to under 10 percent of someone’s daily calories, while the American Heart Association recommends limiting consumption to 5 to 6 percent of total calories. When it comes to trans fats, these should be avoided altogether.

For someone eating around 2,000 calories a day, that means sticking to no more than 22 grams of saturated fat daily (when following the recommendation from the Dietary Guidelines for Americans). Just one tablespoon of butter has 7 grams of saturated fat. So, it can all add up fast. People should keep an eye on labels to help stay within a recommended range.

Most artificial food additives in food are safe since they first must be approved by the U.S. Food and Drug Administration (FDA) before they can be used in a product, or they’re considered Generally Recognized as Safe (GRAS) by qualified experts and thus exempt from this requirement. However, the FDA can’t guarantee that every ingredient is completely risk-free; science doesn’t work that way, and things can always change.

For example, the U.S. is now phasing out petroleum-based synthetic dyes in food due to concerns about their lack of nutritional value and potential harm to children’s health. Some food additives may affect hormones, growth and development in children. They may also increase a child’s risk of obesity. For anyone looking for the safest possible option, consider buying a protein bar with little or no artificial additives.

4 protein bar brands

Here are some protein bar brands to check out.

TRUBAR

TRUBAR is a possible choice for anyone looking for a vegan protein bar. These bars are made of all-natural ingredients, including cassava flour and brown rice protein.

KIND

The KIND Protein MAX Protein Bar is crunchy and made with real peanut butter and whole nuts. This high fiber, keto-friendly bar delivers 20 grams of protein with no artificial sweeteners and just 1 gram of total sugar. People should check it out if they’re looking for a convenient snack for work, school or recharging after a workout.

KIND

The KIND Protein MAX Protein Bar is crunchy and made with real peanut butter and whole nuts. This high fiber, keto-friendly bar delivers 20 grams of protein with no artificial sweeteners and just 1 gram of total sugar. People should check it out if they’re looking for a convenient snack for work, school or recharging after a workout.

RXBAR

RXBARs are protein bars that have a short ingredient list and a whole-food approach. Each bar typically includes egg whites for protein, dates for natural sweetness and nuts for texture. They’re a great option for anyone looking for a gluten-free snack without too much added sugar or artificial ingredients.

Perfect Bar

Perfect Bars stand out from the crowd because they’re a refrigerated protein bar. This nut butter bar contains no artificial sweeteners or stevia. Perfect Bars stay fresh when chilled but are still good for up to a week outside the fridge in most cases.

Perfect Bar

Perfect Bars stand out from the crowd because they’re a refrigerated protein bar. This nut butter bar contains no artificial sweeteners or stevia. Perfect Bars stay fresh when chilled but are still good for up to a week outside the fridge in most cases.

Are protein bars worth eating?

It depends. Protein bars do have their downsides:

  • They can be ultra-processed, and eating a lot of ultra-processed food isn’t great for the body.
  • Protein bars may have added sugar in them.
  • Protein bars can contain a lot of calories that people may not naturally eat elsewhere.

At the end of the day, there’s nothing wrong with better quality protein bars as a quick snack. But people shouldn’t use them to replace all meals or pile them on top of their usual diet.

Key takeaways

Protein bars can be a convenient snack, but choosing the right one matters. People should aim to pick bars with quality protein, whole ingredients, fiber and low added sugar. It’s best to avoid products with long ingredient lists (unless it’s all natural foods). Consuming food and drink with high saturated fat content or artificial flavors should also be discouraged. While protein bars can support busy lifestyles, they shouldn’t replace whole foods or be overused.

Frequently asked questions (FAQs)

How many protein bars someone should eat is really going to depend on the person. Factors like activity level, diet and health goals are all going to play a part. Active people may need more protein, while less active ones might need less.

In general, people should aim to meet their daily needs without going overboard and use bars to supplement, not replace, a balanced diet. People should always consult with a health care provider for personalized dietary advice. 

Protein is essential for overall health. It supports nearly every part of the body, including muscles, bones, skin and blood. It helps build and repair tissues and powers vital functions like oxygen transport and cell maintenance. If the body doesn’t get enough protein, it can be problematic. Eventually it can lead to brittle hair and nails, fatigue, frequent illness, mood changes and muscle weakness.

Per the American Heart Association, the recommended daily amount of protein for most adults 18 years and older is 0.8 grams per kilogram (0.36 grams per pound) of body weight. Growing children, pregnant women and nursing mothers need a bit more protein because their bodies are building more muscle. People should consult with a health care provider to find their optimal amount.

This content is for informational purposes only and is not intended to replace professional medical advice, diagnosis or treatment. Consult your health care provider if you have any questions about medications, vitamins or supplements you may be considering or changes to your wellness or health care routines.

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