Celebrating 5 years of Beauty Unaltered®
Our ongoing commitment
Five years ago, we made a pledge to change the way beauty is represented in our digital imagery. Today, we remain committed to 100% transparency in labeling our beauty images, so we can pass on a healthier self-image and social media landscape to the next generation.
Our promise to you
A promise to represent beauty as it truly is — real and unaltered. It’s our commitment to you.
Making our mark
Our Beauty Mark appears on photos of models that have not been thinned, smoothed or digitally altered.
Striving for change
We are striving for social change and leading a movement to change the industry, and we’ve asked our partner brands to join us.
*FOR SOCIAL MEDIA STATISTIC: Above survey results are from 2020 research by professor of Social and Cultural Analysis Dr. Rosalind Gill, PhD, among women ages 18 – 30.
*FOR TRANSPARENCY IN BEAUTY AND COMPARISON ONLINE STATISTICS: Above survey results are from 2021 research by media psychologist Dr. Pamela Rutledge, PhD, among women ages 18 to 35. The survey was conducted by CVS Health® through The Harris Poll.