The Beauty Mark is our pledge to pass a healthy self-image on to the next generation.
We made a promise.
A promise to always represent beauty as it truly is — real and unaltered. It's our commitment to you.
We made a mark.
Our Beauty Mark appears on photos of models that have not been thinned, smoothed or digitally altered.
We made a change.
We're taking part in a movement to change the industry, and we've asked our partner brands to join us.
Now is the time to look at beauty through a mental health lens.
Culture is changing and valuing authenticity more. That is why we are helping set a new standard of beauty, one that is real and transparent.
Join the movement.
Share your unaltered selfie and support the #BeautyUnaltered movement.
Help girls become strong, smart, and bold.
Maybelline, essie, NYX and Garnier celebrate girls' development. On behalf of the brands, L'Oreal Consumer Products will donate $100,000 in 2019 to Girls Inc. in celebration of the Beauty Mark.*
*Maybelline, essie, NYX or Garnier's financial support of Girls Inc. is not influenced by the purchase of any of these products and Girls Inc. does not endorse any of these products. For more information please visit girlsinc.org.
We teamed up with celebrity influencers Erin & Sara Foster to create a limited-edition T-shirt inspired by #BeautyUnaltered Limited quantities of t-shirt available.. 100% of proceeds will benefit our partner, Girls Inc., in their mission to inspire all girls to be strong, smart and bold.