Some call it the “pink tax.” We call it unfair.
We don’t think women should pay more than men for the same thing. So we’re standing up for price equity. After all, a razor is just a razor.
We’re proud to announce that we reached our goal of donating one million period products in one month to help end period poverty. We couldn’t have done it without you.
Women have always had each other’s backs. Thanks to you, we’ve reached our goal of donating one million in period products to help reduce period poverty with Feeding America.
Help your child navigate their first period with this useful kit that includes supplies, tips and fun extras they’ll love.
Whether it’s your first period or close to your last, we have answers and information that can help.
We’re paying the tax on period products* on behalf of our customers in Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Utah, Virginia, Wisconsin and West Virginia, and are working to help eliminate the tax nationwide.
MinuteClinic® at CVS® offers menstrual services* that include irregular period evaluations, Premenstrual Dysphoric Disorder (PMDD) services, treatment of menopausal symptoms and more.
We don’t think women should pay more than men for the same thing. So we’re standing up for price equity. After all, a razor is just a razor.
Board-certified providers at MinuteClinic® at CVS® are here to help support women’s heart health. From hypertension management to high cholesterol monitoring, MinuteClinic is available seven days a week both in person and virtually.
Find the products you may need to help support your heart health. Shop in store, online or with free CVS Pickup today.
With in-store events and our new mobile care units, Project Health provides free health screenings to communities all over the U.S.
CVS Pharmacy® proudly supports the American Heart Association’s Go Red for Women® movement, empowering women to take charge of their heart health.
Heart disease is the leading cause of death in women. The good news, however, is that 80% of premature heart attacks and strokes are preventable.
From menstrual care to heart health, MinuteClinic offers a variety of unique health care services for women including heart-health screenings,* menopause care, mental health screenings and more.
MinuteClinic Virtual Care™* offers board-certified* from board-certified health care providers seven days a week, nationwide. Because here, care can be anywhere.
Our pledge is to pass a healthier self-image onto the next generation. That’s why our beauty images are never retouched and that’s a beautiful thing.
Open on a woman speaking directly to camera. We see many different kinds of women from across the US.
WOMAN 1: Here, is CVS health.
Cut to a woman at her home.
WOMAN 2: Here, our needs are taken seriously.
The same woman is then seen taking a virtual care appointment on her laptop. We see/hear hints of kids playing in background.
WOMAN 2: Here, we’ll never be told that our concerns are all in our head.
Cut to another woman speaking directly to the camera, and then shopping in a CVS. We the woman deciding between a men’s razor and women’s razor.
WOMAN 3: Here, we don’t think we should pay more than men … for the same thing.
Cut to another woman speaking to a camera in her home.
WOMAN 4: Or pay taxes for period products.
We see a dad/daughter walking down a CVS aisle of feminine care products. The daughter grabs a box of pads, and drops it in the basket the Dad is holding.
Cut to a woman in a CVS HealthHub at her appointment.
WOMAN 5: Here, we can ask tough questions,
Cut to the same woman speaking directly to camera in her home. Our MinuteClinic Nurse Practitioner walks in and speaks with our woman.
WOMAN 5: day…
As the scene pulls out, we see our Nurse Practitioner is advising a couple with their sick son over a virtual care
appointment.
WOMAN 5 (VO): …or night.
WOMAN 6: Here, our health matters.
The mom pulls out her phone to order medicinal supplies for her sick son through the CVS app.
Cut to a nurse, whose shirt displays an Aetna logo, checking an older woman’s blood pressure at an in-home health visit.
WOMAN 7 (VO): And that includes…
We see the same woman at her home speaking directly to camera.
WOMAN 7 (VO): Our physical health, and our mental health…
We see a woman who appeared earlier at her home speaking directly to camera.
WOMAN 5: …and sexual health, too.
Cut to another woman. She’s unboxing, pulling out women’s products, medicine, etc.
Cut to a young woman looking in the mirror.
WOMAN 8: Here, we can have a healthy relationship with Beauty.
Cut to another woman speaking directly to camera.
WOMAN 9: Here, we’re actually heard.
Cut to a different woman speaking directly to camera. We match cut to her walking into a CVS and picking up a purchase (BOPIS). We see a CVS employee in the background handing her the bag.
WOMAN 10 (VO): And because of that, we can focus on getting healthier..
We then cut to the woman speaking sitting down at a table speaking to the camera. We then see the woman sitting on a bed with her daughter.
WOMAN 10: Together.
Cut to a woman signing together. Then cut to a CVS pharmacist speaking to someone.
WOMAN 11: Together.
WOMAN 5: Together.
We cut to two different woman we saw earlier saying Together.
WOMAN 7: Together
WOMAN 5: Together
We return to the first woman outside spending time with her kids.
We then cut to a woman facing the camera in her home with a CVS bag in the background.
AVO: Here, Healthier Happens Together. CVS Health.
Super: Learn more at CVSHealth.com
Find out more about the CVS Health commitment to women and what we’re doing as a company to create a brighter future for women’s healthcare.
CVSHealth.com© Copyright 1999 - 2022 CVS Health
*FOR BUY 1, DONATE 2 CVS HEALTH PERIOD PRODUCTS: CVS® will donate up to one (1) million period products to Feeding America for qualifying period products purchased between October 1 to October 31, 2023. Qualifying period products include CVS Health® and Live Better® by CVS Health brand tampons, menstrual pads, liners and cups. Visit CVS.com/women for details
*FOR FREE HEART HEALTH SCREENING: The heart health screening voucher (comprehensive health screening voucher) can only be used at MinuteClinic® and not CVS Pharmacy®. Promotion valid for heart health screenings (comprehensive health screening) conducted only from 2/1/2023 through 2/28/2023, while supplies last. Discount to be applied to cash pay price of visit, not including additional lab work. MinuteClinic will not accept offers printed from unauthorized internet postings or reproductions, copies or facsimiles of this voucher/offer. Age restrictions for heart health screenings may apply. Original heart health screening voucher must be surrendered at time of the screening. Heart health screening voucher offer is void where prohibited by law. Limit one voucher per customer. No cash back. Voucher is only applicable to in-person MinuteClinic visits and is not applicable to a MinuteClinic Virtual Care™ visit.
*FOR PERIOD PRODUCT TAX: Effective October 5, 2022, CVS® will pay applicable sales tax on period products on our customers’ behalf in Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Utah, Virginia, Wisconsin and West Virginia. In certain states, organizations cannot pay taxes on behalf of customers. Exclusions apply. States are subject to change.
*FOR VIRTUAL CARE: Services and appointment availability may vary. Credit, debit, health savings account (HSA), flexible savings account (FSA) cards and some insurance accepted. Services not yet available in in Alabama and Mississippi.
*FOR CONTRACEPTIVE CARE SERVICES: In Nebraska, our practitioners provide this service to females age 19 or older.
*FOR MENSTRUAL SERVICES: Services may vary by location.