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Discover the Beauty in Real Life experience

Enjoy an expanded selection of exclusive brands, products and services. Plus, get tips and advice from our expert Beauty Consultants.

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Most-loved brands? We’ve got 'em.

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Starface

Fast-acting blemish and acne solutions for healing and brightening your skin

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Dr. Squatch

Organic and natural handmade soap for the contemporary man who wants to feel like a champion

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Acnemy

Acne is normal and Acnemy provides real solutions to fight your troubled skin, showing you what really works

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Undefined Beauty

Plant-based, effective beauty and wellness solutions for the eco-conscious

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Get your FREE ear piercing

with the purchase of Studex piercing earrings, which start at $25. New and exclusively available at a location near you!

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Upgrade your beauty routine

Find everything you need to look and feel your best, from the hottest trends to everyday essentials.

Three Black female entrepreneurs of the beauty brands, Mielle, Urban Hydration and Camille Rose. Beauty Unaltered logo.

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Explore a curated selection of beauty products from Black beauty entrepreneurs.

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New at CVS.

Fresh, new and totally you

Browse the latest in beauty from all your favorite brands.

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