Quality brands guaranteed
With the goal of exceeding your expectations, we perform an average of 350 quality tests a day on Our Brands. We’re so confident in our quality that we stand behind each product with a 100% money-back guarantee.*
Our quality standards are anything but standard
We value your trust. That’s why we maintain strict standards and testing practices and consistently look for opportunities to go beyond the norm.
Product promise
With an average 350 tests a day we consistently ensure the safety, efficacy, performance and compliance of our Our Brands.
Factory pledge
We require our factories to follow good manufacturing and ethical sourcing practices. We also provide advisory services and audit our factories worldwide at least once a year.
Beyond the basics
We find ways to push our quality standards beyond existing regulations, like restricting certain chemicals in Beauty and Tested to be Trusted® in supplements.*
Customer focus
We closely monitor support channels, social media posts and in-store experiences so we can respond to customer needs and make improvements.
Quality products from the heart
You have standards. So do we. That’s why we put our brands to the test — actually, lots of tests. Explore our videos below to find out more about our testing process and quality standards, and try them risk-free with our 100% money-back guarantee.
[Upbeat music plays throughout.]
[Text: Our Brands: Quality tested, smart buy.]
[A range of CVS store brand products sit on a flat surface with a laboratory in the background.]
[Text: 140,000 tests conducted on Our CVS Brands last year.]
[Water runs over a hand with a colorful bandage on it. Transitions to a close-up of the bandage peeling off the hand.]
[Text: We believe the little (and big) things matter.]
[A razor is placed in a glass beaker until the blade is submerged, while hands of a clock start spinning quickly. Transitions to the razor being removed from the beaker, still sparkling.]
[A wire tray with an open baby diaper is submerged into a water tank.]
[Text: From testing the active ingredients in our ibuprofen]
[Gloved hands crush an ibuprofen pill in a mortar and pestle. Transitions to crushed pill at the bottom of a beaker and a liquid substance being added.]
[Text: to the absorbency of our tampons.]
[Tampons in test tubes filled with red liquid.]
[Text: Yes, you could say we're a little obsessed.]
[A trash bag is added to a machine and then a clamp comes down.]
[Lavender body wash sits on a tabletop while a lab technician stirs soap into a beaker sitting on top of a scale.]
[Text: Quality obsessed, so you can make a smart buy.]
[Total Home bleach bottle is dropped onto the ground and bounces without breaking.]
[Trail mix components, including cashews, almonds, M&M’s, raisins and peanuts, are weighed on a scale.]
[Cotton swabs are lowered into a purple liquid using an instrument.]
[Text: 100% money back guaranteed. CVS.com/returnpolicy]
[Logos: CVS Health, Caliber, Gold Emblem abound, Gold Emblem, Goodline Grooming Co., Live Better by CVS Health, one+other, Pop-arazzi, Total Home]
Our tests. Your benefit.
Check out just a few of the many quality tests we perform for Our Brands.
-
Snack snobs.
Gold Emblem© and Gold Emblem abound® snacks are taste tested by a sensory panel of trained and certified panelists who must pass a complex screening process.
-
What a wonderful wipe.
Our Total Home® bath tissue is tested for sheet length and width, absorption rate, ply adhesion, ease of dispensing and softness.
-
Super absorbent. Period.
Our Live Better® organic cotton tampons are fiber tested to ensure they’re 100% cotton. We also test the applicator for ease of dispensing and general absorbency.
-
The proof is in the pill.
Our CVS Health® ibuprofen is tested to verify active ingredients comparable to leading brands. We also test the packaging for ease of opening and presence of child-resistant closure.
-
Need a hand?
Our CVS Health baby wipes are evaluated for ease of dispensing because we understand how important a free hand can be.
-
No rust is a must.
Our Goodline® and Beauty 360® razors are soaked in water for 24 hours to simulate wet bathroom conditions then closely evaluated for rust.
With Our CVS Brands, we perform ongoing tests and monitor customer feedback to help us exceed your expectations. But if you're dissatisfied for any reason, you can return your product (opened or unopened) at any time for your money back. Try them today – risk free.*
Our Brands
Experience our quality standards for yourself risk-free*
-
*MONEY-BACK GUARANTEE: Subject to successful completion of a third-party return authorization process. See CVS Brands Return Policy for full policy details.
-
*FOR RESTRICTED CHEMICALS LIST: A full list of restricted chemicals can be found in our Resource Library
-
*FOR THIRD PARTY SUPPLEMENT TESTING (TESTED TO BE TRUSTED®): Product samples are tested by an independent third party. Tests performed on a single lot. Exclusions apply. For details, please visit CVS.com/Trusted
