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Where waves rule

Discover care to nourish your curls, so you can style to suit every strand.

Define your curl

From wavy to coily and everything in between, we've got products that flawlessly flatter.

Wavy Hair beauty mark

Types 2A, 2B and 2C are bendable locks defined by a distinct "S" shape that straightens with ease.

Shop for wavy hair
Curly Hair beauty mark

Types 3A, 3B and 3C curls are prone to frizz. Tight or loose, they're thick, bouncy ringlets.

Shop for curly hair
Coily Hair beauty mark

Types 4A, 4B and 4C are naturally dry, and tend to form tiny curls or tight zigzags.

Shop for coily hair

Proud to partner with inspiring brands

Embrace your natural coils, waves, and curls.

Discover products that wow

Shop our top products for style that matches your curliest desire.

Shop for Miss Jessie's Pillow Soft Curls

Miss Jessie's® Pillow Soft Curls

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Shop for Eco Styler Olive Oil Styling Gel

Eco Styler® Olive Oil Styling Gel

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Shop for SheaMoisture Strengthen Shampoo

SheaMoisture® Strengthen Shampoo

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Shop now for SheaMoisture Strengthen Conditioner

SheaMoisture® Strengthen Conditioner

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Shop for Cantu Shea Butter Repair Cream

Cantu® Shea Butter Repair Cream

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Shop for Mielle Scalp & Hair Strengthening Oil

Mielle® Scalp & Hair Strengthening Oil

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What is Textured Hair?

Textured hair can be wavy, curly or coily with strands that create shape like waves, zig zags and bouncy spirals. Once you understand your hairs texture you can start taking better care of it based on your curl pattern and needs. There are three main types of hair texture- type 2 is wavy hair, type 3 is curly hair and type 4 is coily hair. There are sub-types under each of these that further define your hair type based on the pattern of your strands such as loose or tight curls.

Textured Hair Products

Let’s face it, textured hair is the most difficult hair type to control and maintain. A lot of work needs to go into perfecting your hair care routine in order to have the best results. This requires having knowledge about your textured hair and knowing what the best products and methods are for your – sometimes- uncooperative hair. The key to having beautiful, textured curls is to moisturize! Shop CVS for moisturizing hair products to incorporate into your textured hair care routine now.

Maintaining moisture matters the most when it comes to washing textured hair. Since textured hair tends to be coarse and dry, the goal is to keep in as much moisture as possible. The last thing you’ll want to do is strip the oils from your hair by washing your hair too frequently. Of course, you’ll still have to cleanse your hair of all of the daily hair products you use. It is important that you are using the best products to avoid removing the moisture you worked so hard to get.

You should be washing your hair once a week with a co-wash. A co-wash is when you just use conditioner in the same way you’d use shampoo. The shampoo strips your hair of the natural oils so it is best to only shampoo when absolutely necessary. When you want to get rid of the buildup on your scalp, you should use a sulfate free and moisturizing shampoo.

In the shower, as often as you can, use a hair mask or a deep conditioning treatment. These products are great to keep your curls nice and silky. The natural oils from your scalp have a hard time making their way through the kinks and coils of your hair, so these treatments will help maintain silky curls.

Right when you get out of the shower, quickly towel dry your coils. Textured curly hair is perfect for air drying – so no need to break out the hair dryer. Blow drying your hair will only lead to hair breakage and dull, frizzy looking curls. If your kinky hair is thick and out of control, you’ll want to weigh it down with heavy hair products. To get your hair looking its best, layering products is ideal, as they will work together to lock in moisture for days. The best layering method is to apply a leave in conditioner, hair oil, and then a styling cream. To distribute each product flawlessly, work in small strands and be sure to saturate each piece.

Get fully stocked with all the textured hair products you need to keep your coily, kinky hair looking healthy and hydrated. Keep in the moisture and shop CVS now!


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